Speed to insight.

Organizations spend millions of dollars on developing their brand strategy, identity and messaging. Most of this investment results in communicating these images and voice through the company’s home page. Marketing teams (aka – the brand police) spend lots of time & effort trying to ensure that the brand and its positioning is accurately represented by all stakeholders. This is extremely challenging as most “tools” are focused on the brand creation and not compliance.

Digital ad fraud is the deliberate misrepresentation or manipulation of engagement metrics to generate fake traffic and impressions, which negatively impacts click-through and performance rates and ultimately revenue generation!  The estimates for global digital advertising are expected to reach $800 billion for 2024 with over 10% annually being fraudulent or some $80 billion / year!

Regardless of size or stage your company is at in its lifecycle, understanding the market for your products or services are critical to your success. Tracking your competitors provides tremendous insights to refining your go to market strategy. Identifying those industries and companies that realize the most value from your offerings helps focus your sales and marketing efforts. Finally, develop the buyer persona(s) and those individuals who meet that profile at your target customer.